Diversified Partners is transforming a premier waterfront property in McCormick Ranch into Lakefront at Scottsdale—an elevated mixed-use destination designed to bring together dining, retail, wellness, and Class A office space in one of Scottsdale’s most sought-after locations.
Situated along McCormick Lake at 7501 E. McCormick Parkway, the project reimagines the existing Forever Corporate Plaza into a vibrant, experience-driven environment inspired by a refined modern Santa Barbara aesthetic.
Lakefront at Scottsdale is designed to preserve the legacy of the property while introducing a new level of sophistication and energy to the area. Forever Living Products will continue to operate its headquarters onsite, maintaining a connection to the site’s long-standing history as it evolves into a dynamic destination.
The development will feature a carefully selected mix of uses designed to create an all-day, lifestyle-oriented environment:
Diversified Partners will also relocate its headquarters to Lakefront at Scottsdale, reinforcing the firm’s long-term commitment to the project and the community.
Lakefront at Scottsdale is envisioned as more than a redevelopment—it is designed to be a place where people gather, connect, and return to. From morning coffee by the water to evenings overlooking the lake, the project brings together lifestyle, design, and placemaking in a way that reflects the character and quality of Scottsdale.
With construction planned in phases beginning in 2026, Lakefront at Scottsdale represents Diversified Partners’ continued focus on creating high-impact, experience-driven environments that elevate both the property and the surrounding community.
Source: Phoenix Business Journal
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