Diversified Partners’ Marketing Department: Strengthening Brand Visibility from Concept to Coverage

Over the past year, Diversified Partners’ marketing department has increased efficiency,

strengthened brand consistency and expanded the company’s visibility across design, public

relations and digital platforms.

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Behind these efforts is a nimble, collaborative team that supports the company from initial

concept through public-facing execution, aligning creative production, media outreach and

brand strategy under one cohesive platform.

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Streamlined, cohesive creative production

By adopting Adobe InDesign as its primary design platform instead of Adobe Illustrator, the

marketing department has streamlined the design and production process, making it easier to

create, update and manage marketing materials across a wide range of projects.

The transition has also helped the department create a more consistent look across its

marketing collateral. With standardized layouts, typography, branding elements and templates,

the team can work more efficiently while maintaining a polished, professional presentation.

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Expanding visibility through public relations

Beyond internal marketing efforts, Diversified Partners continues to broaden its reach through

public relations. Working with The McRae Agency, the company has secured more than 140news placements so far in 2026, reaching a combined audience of 54 million and generating an

estimated advertising value of more than $415,000.

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Coverage has highlighted major developments including Destination at Gateway, Ironwood and

Ranch, East Gate Plaza, 99th and Indian School and continued progress at The Lakefront at

Scottsdale. Placements have also spotlighted the people behind Diversified Partners, including

Father’s Day features on the two father-son duos helping lead the company. Award wins for

Walt Brown Jr., Wally Brown, Kelly Gantner, Brandon Vasquez and Diversified Partners as a

whole have further showcased the company’s leadership and continued growth across Arizona.

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Growing digital authority

That visibility is also contributing to Diversified Partners’ growing digital authority. An August AI

visibility audit found the company appearing in 42.9% of targeted searches across ChatGPT,

Gemini, Copilot and Claude, with an average ranking of No. 2.5 out of five. Diversified Partners

also ranked No. 1 across all four platforms for searches related to The Lakefront at Scottsdale.

Together, these marketing and public relations efforts are helping Diversified Partners maintain

a consistent brand, expand its reach and strengthen recognition of the company, its people and

its projects across Arizona.

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Highly collaborative marketing support

Diversified Partners’ marketing team combines operational knowledge, creative execution and

real estate expertise to support brokers, executives and development projects across the

company.

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Diane Scappaticci, Brokerage and Marketing Director

• Before joining Diversified Partners in March 2014 as executive assistant to Walt Brown,

she spent 21 years in corporate aviation, where she was part of a government

contracting and proposal-writing team that secured contracts with major global

agencies. In January 2020, she transitioned into her current role managing marketing

operations for the brokerage department. Diane oversees offering memorandums,

property brochures, commercial signage and strategic email campaigns, helping connect

brokers with clients and support business development. Diane became a notary in 2014

and earned her Arizona real estate license in 2015.

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Alyssa Rief, Marketing Coordinator

• Alyssa Rief, a Scottsdale native, joined Diversified Partners in September 2022 after

earning a bachelor’s degree in retailing and consumer science from the University of

Arizona. She earned her real estate license later that year and has since become animportant part of the brokerage and marketing teams. Alyssa supports the brokerage

team by tracking deals, creating marketing packages and space maps, researching sites,

updating property signage and preparing letters of intent. As her role continues to grow,

she has taken on additional responsibilities while continuing to learn the ins and outs of

the business. She is known for reliable service and helping teammates and clients move

projects forward efficiently.

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Ingrid Gallardo, Executive Assistant

• Ingrid Gallardo serves as executive assistant to Walt Brown, CEO of Diversified Partners,

supporting executive operations, company initiatives and select development efforts.

With a background in real estate, entrepreneurship and marketing, Ingrid helps

coordinate projects and support the branding of Diversified Partners’ properties. She

has been closely involved in marketing The Lakefront at Scottsdale, assisting with

renderings, marketing materials and letter of intent-related efforts. She also helps

manage the company’s website, supports social media and works closely with Walt on

day-to-day and strategic projects. A licensed Realtor in Arizona and California, Ingrid

brings practical real estate experience and a creative, entrepreneurial approach to her role.

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Comprehensive brand support

As Diversified Partners continues to grow its development, brokerage and investment

platforms, the marketing department remains focused on delivering consistent, professional

and results-driven support. From collateral and signage to media outreach, digital visibility and

executive coordination, the combined efforts of the internal marketing team and its public

relations partners hel

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